Careers
Job Description
Rennline Automotive is a leading design and E-commerce company of aftermarket products for the Porsche motorsports industry. Over the past 20 years, Rennline has developed over 5000 new and innovative products of the highest quality and functionality. It is these products which has made Rennline a leader in the industry; and has obtained international brand recognition. Rennline is not just a distributor but designs and manufactures these innovative products in-house under a 15,000 sq ft. fabrication facility. Rennline houses some of the latest fabrication and machining equipment and technology and is a service provider and supplier to many leading manufacturing companies in the industry. Rennline Automotive is a subsidiary of Enthusiast Auto Holdings.
Requirements
- Develop and execute creative social media and influencer marketing strategies, with a primary focus on Instagram and YouTube.
- Identify, outreach, and cultivate relationships with influencers, ensuring content aligns with product launches and promotional campaigns.
- Lead content strategy and scheduling for all social media channels, including Instagram, Facebook, and other relevant platforms, for both Rennline and Pelican Parts.
- Collaborate with team members to promote product installation videos, DIY content, and other marketing initiatives.
- Actively engage with followers, respond to comments, and oversee community interactions to foster a vibrant and connected audience.
- Monitor and analyze community feedback to improve engagement strategies and maintain a strong online presence.
- Track and analyze key performance metrics across campaigns, ensuring alignment with business goals.
- Provide insights and recommendations to optimize social media advertising and community engagement strategies.
- Expertise in social media management, particularly on Instagram and YouTube.
- Experience with digital advertising and performance analysis.
Social Media and Influencer Strategy
Content Planning and Scheduling
Community Management
Performance Monitoring
Required Skills and Qualifications
Job Description
Rennline Automotive is a leading design and E-commerce company of aftermarket products for the Porsche motorsports industry. Over the past 20 years, Rennline has developed over 5000 new and innovative products of the highest quality and functionality. It is these products which has made Rennline a leader in the industry; and has obtained international brand recognition. Rennline is not just a distributor but designs and manufactures these innovative products in-house under a 15,000 sq ft. fabrication facility. Rennline houses some of the latest fabrication and machining equipment and technology and is a service provider and supplier to many leading manufacturing companies in the industry. Rennline Automotive is a subsidiary of Enthusiast Auto Holdings.
Requirements
- Design and execute targeted email marketing campaigns, weekly product release emailers, along with sale announcements, incorporating influencer content and installation videos.
- Develop visually appealing email templates that align with brand standards and campaign objectives.
- Monitor email campaign performance and provide actionable insights to optimize open rates, click-through rates, and conversions.
Email Marketing
Content Coordination
- Coordinate production schedules for product photography, installation videos, and influencer campaigns to ensure timely delivery of assets.
- Collaborate with team members to integrate content seamlessly across email and website platforms.
Website Management
- Manage website updates to ensure accurate and up-to-date listings for new products, photos, and videos.
- Implement website enhancements aimed at improving user experience (UX) and increasing customer retention rates.
Cross-Department Collaboration
- Work closely with other departments to support various projects and initiatives as needed, ensuring a cohesive approach to marketing and customer engagement.
Required Skills and Qualifications
- Proficiency with email marketing tools such as Klaviyo.
- Strong data analytics skills to track, evaluate, and optimize campaign performance.
- Basic design skills for creating visually compelling email templates.
- Excellent organizational and time-management abilities.
- Detail-oriented with a strong focus on delivering high-quality content and campaigns.
- Experience with website content management and UX improvements.